Account Manager, Experiential
160over90The Account Manager, Experiential will support one of 160over90’s key accounts and all their exciting experiential efforts around global sports and culture in Europe. The Account Manager will be a key contributor to the planning, coordination and bringing to life experiential marketing activations in London and EMEA. This role will ensure our clients receive superior service while motivating a team of professionals to achieve sustainable results. Our ideal candidate is a demonstrated leader that understands how to drive strategy across the holistic consumer journey but focusing on the event marketing landscape (e.g. events, hospitality, large productions, etc.), ultimately to drive conversion. This individual will be responsible for engagement across a large client and have a proven success rate across programs, while being part of a cross functional team and client projects.
The best candidate for the Account Manager - Experiential position must have direct experience in the experiential marketing industry, with a passion for sports, sports lifestyle and youth culture, as well as knowledge of delivering digital, mobile and social elements within this landscape. Our desired candidate is a trusted and highly collaborative thought leader that can work cross-functionally in a large network organization with a variety of people and work styles.
The account manager will support the Account Director in developing the account by building and growing relationships with clients, new and existing and is responsible for meeting all potential requirements the client may have beyond the project brief and day-to-day management.
The best candidate will have an in-depth understanding of the project life cycle from pitch, pre-production, delivery, and reconciliation and be an approachable confident leader who can support and develop junior members of the team.
Responsibilities
Account Management
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Manage activity with Account Team
Partner with Creative & Production team to ensure all needs are delivered from client briefs
Ensure briefs are received from clients that clearly deliver timing, expectations, and budgets
Align expectations and monitor cross functional team’s workflow
Provide critical day-to-day supervision of client programs
Ensure the team is providing problem solving resolutions for clients across programs
Provide ongoing performance feedback across projects and areas of opportunity
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Manage the collective experiential process
Engaged in projects from client brief, to strategy, to creative, to production to activation and everything in between
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Part of the creative process
In conjunction with the production team, be part of the briefing to the creative team either personally or through oversight of account team members, reviewing internal deliverables and client expectations
Work with team in the development of concepts and supporting tactics for projects
Work with Account Leadership to develop scopes of work with clients
Key player in the development of client proposals/deck presentations
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High-level thinking
Work with Account Leadership to maintain high standards and push forward key insights and ideas
Identify opportunities for incremental business with Account Leadership
Production
Understanding and knowledge of producing various size events, types of materials, fabrication of elements, cost perimeters and production timelines
Work across several vendors in conjunction with the Production team to deliver the best work, but drive efficiencies within client budgets
Finance Management
Work with Account Leadership on managing client budgets and appropriate resources needed for each project
Manage client billings and financial status reports to Account Leadership
Work with internal finance programs to ensure all financials are reflected accurately and timely, identifying and risks and adhering to all internal reporting processes.
Strategic Thought Leadership
Team member in helping to guide upfront planning process
Partner with strategic planning and creative teams for concept development
And All Along the Way
Always conduct oneself in a professional manner, focused on the success of the team and agency
Maintain control and steer all conversations toward successful resolution of any issues
Include your manager to help mentor cross-functionally, as you have visibility to the wider team
Requirements
Bachelor’s Degree in Communication, Marketing, Advertising or similar
Enthusiasm for the promotions/experiential/advertising/event marketing fields
6+ years of experiential/event marketing within a client or agency environment
Experience in the beverage and sports industries a plus
Excellent management skills, with the proven experience to lead a team and client with confidence and magnetic, intelligent, strategic leadership
Excellent oral and written communication skills
Team player who is positive and upbeat with high potential for coaching and mentoring
How we work:
WME Group is at the center of sports, media, entertainment, and fashion and is a largely relationship-based business. To foster an environment of collaboration, develop our future talent, and build on relationships across leadership, peers, and teams, we work from the office 4 days per week. We see immeasurable value internally and throughout the core of the businesses we support.
Don’t meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
160/90 is proud to be an equal opportunity employer that encourages applications from qualified, eligible candidates from all backgrounds and life experiences regardless of race, gender identity, disability, age, sexual orientation, religion, or belief.